Descripción Del Proyecto

Project description

Bus – Karaoke to promote the musical Mamma Mia!

Client: Stage Entertainment

Agencies: Group RG-Eventos and Globally (Barcelona)

The “Mamma Mía!” offers the chance to win tickets to the musical

Silence electroacustica and Grupo-RG Eventos offered audiovisual and logistical support to the communication, public relations and events consulting agency Globally in the promotional tour of the musical Mamma Mia! in Barcelona.

The project to promote the musical for this end of the season was based on the assembly of a Karaoke in an old London bus, which was visiting various towns in the province of Barcelona for ten days. At each stop, free tickets were offered to all those who came to sing at the karaoke bus, entering to be part of a raffle at the end of the act. Many people were encouraged to sing the songs of the well-known musical and to participate in the raffle, resulting in the campaign a fun job and a great promotional success.

The show Mamma Mia! It was offered at the BTM (Barcelona Teatre Muisical). A show of pure fun that swept Barcelona …